Elevating Ag Retail – Grower Relationships with Integrated Financing
Digital financing is widely used, but agriculture is lagging in its adoption. More than 70 percent of grain transactions are still completed using paper checks, and farmers do not prioritize digital banking. Only 33 percent of agricultural retailers view future technological improvements positively.
In a recent webinar titled “Elevating Ag Retail – Grower Relationships with Integrated Financing,” Kelly Miller of Compeer Financial and Tracy Linbo of AgVend discuss the importance of offering digital financing solutions to farmers. They emphasize the benefits of integrating loan services at the point of sale and providing seamless payment experiences to build relationships and drive revenue growth.
Digital payments involve online transactions without physical cash, while embedded financing integrates online lending and payment processing from application to utilization at the point of sale.
The value of digital financing for retailers includes staying competitive, offering more options, and providing easy-to-access financing, leading to stronger and more satisfied relationships with their grower customers.
If you missed the live broadcast of this webinar, “Elevating Ag Retailer – Grower Relationships with Integrated Financing” you can view the archived version online here or visit CropLife.com/webinars and check it out today.