DuPont Pioneer Launches Encirca Farm Data Services Platform
February 28, 2014 DuPont Pioneer has launched EncircaSM services, a suite of whole-farm decision services to help improve productivity and profitability of grower operations. These tailored, brand-neutral offerings will be delivered through local Encirca Certified Services Agents who work directly with farmers to analyze and customize recommendations based on individual needs and priorities to make timely business decisions.
“The launch of Encirca services represents an increasingly important part of the Pioneer growth strategy,” said Borel. “There is enormous potential for these services to help improve productivity for North America corn and soybean farmers and extend globally to a wide range of crops and markets.
“Our offerings put the customer’s need for flexibility and convenience first, draw on the capabilities of industry-leading collaborators, and tie in one of the industry’s largest teams of professional agricultural advisors.”
Encirca View will be the first offering to launch under the Encirca services brand umbrella this March. Growers will have the option of signing up for a free mobile-enabled information platform that organizes crop observations and notes and provides access to Pioneer expert advisors; or opting for a premium, fee-based program which also includes market news and analysis, innovative grain trading capabilities and field specific weather forecasts.
DuPont Pioneer will release Encira Yield later this year — a fee-based offering that will help growers effectively assess, plan and analyze critical inputs such as seed, nitrogen/fertility and water to improve placement and management.
In the next decade, Encirca services are estimated to deliver a peak revenue stream of more than $500 million annually for Pioneer. Additional services will be rolled out under the Encirca services brand in 2015 and beyond.
Source: DuPont news release
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