National Corn Growers Association Responds to Bud Light Super Bowl Ad
February 4, 2019 Bud Light’s Super Bowl campaign is calling out competitors that use corn syrup — and the corn lobby is not happy about it, writes Rebecca Greenfield on Bloomberg.com.
In Anheuser-Busch InBev’s ads, a medieval crew delivers a cask of unwanted corn syrup to Miller Lite and Coors Light. Bud Light is using the “brewed with no corn syrup” on its ads for the campaign.
Following the ads on Super Bowl Sunday, the National Corn Growers Association tweeted its disappointment to Bud Light, even calling for a meeting to discuss the many benefits of corn.
.@BudLight America’s corn farmers are disappointed in you. Our office is right down the road! We would love to discuss with you the many benefits of corn! Thanks @MillerLight and @CoorsLite for supporting our industry. https://t.co/6fIWtRdeeM
— National Corn (NCGA) (@NationalCorn) February 4, 2019
Farmer Kevin Ross posted a video of himself pouring a can of Bud Light down a sink, saying: “Bud Light, you’re not standing with corn farmers. We’re not standing with you.”
.@BudLight – We couldn’t say it better #yourecutoff #dumpdillydilly https://t.co/BiOKGrz9E1
— National Corn (NCGA) (@NationalCorn) February 4, 2019
Anheuser-Busch said it “fully supports” corn growers and will continue to invest in the industry. “Bud Light’s Super Bowl commercials are only meant to point out a key difference in Bud Light from some other light beers,” it said in a statement.
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