Phospholutions Partners With WeGrow AG to Launch RhizoSorb Technology Across Central and South America
Phospholutions, the team behind RhizoSorb technology, has announced its official partnership to commercially launch RhizoSorb with WeGrow AG.
The call for sustainable innovation has never been more pronounced in the dynamic landscape of global agriculture. Agricultural producers grapple with market access hurdles, trade barriers, and global price volatility. Their reliance on commodities with fluctuating prices and navigating importing countries’ trade policies impact the region’s agricultural profitability and competitiveness. RhizoSorb represents a new offering in the competitive commodity market to provide a more accessible, efficient, and sustainable source of phosphorus fertilizer.
“We are thrilled to announce our partnership with WeGrow AG, an esteemed specialty crop nutrition solutions leader. As Phospholutions advances its global mission to extend the benefits of our patented phosphate technology across the industry supply chain, this collaboration with WeGrow AG, focusing on specialty markets, aligns seamlessly with our broader ambition to commercialize our technology,” remarked James Ortiz, Chief Commercial Officer at Phospholutions.
Phospholutions selected WeGrow AG as the launch partner for RhizoSorb due to its proven track record in product validation across diverse environments, which utilizes an extensive distribution network and partnerships with leading universities. WeGrow AG will also enhance commercialization efforts by partnering with government entities to register and approve products.
“We are excited to join forces with Phospholutions to bring RhizoSorb to new markets across North, Central, and South America. This partnership represents a significant step towards our continuous efforts in enhancing sustainable agricultural practices on a global scale. By integrating RhizoSorb’s innovative phosphorus fertilizer technology with our extensive distribution network and proven track record in product validation, we are poised to deliver unparalleled value to farmers and growers. Our collaboration aims to address the pressing need for more efficient and environmentally friendly nutrient solutions, ultimately supporting the region’s agricultural profitability and competitiveness,” remarked Paul Jaramillo PhD, Product Development Director at WeGrow AG.
Earlier this year, WeGrow AG initiated the initial testing phase across 13 countries, from Mexico to Argentina. Field testing and customer demonstrations across the vast region will strengthen RhizoSorb’s already proven performance in five additional countries, echoing successes observed in the United States, where growers have effectively boosted efficiency with its distinctive plant-driven nutrient release mechanism
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