FieldReveal, AgWorks Form Operating Agreement
April 15, 2022 FieldReveal, LLC has announced an operating agreement with AgWorks, LLC which deepens their already-strong partnership that was announced in early 2020. This operating agreement harnesses robust leadership experience from both companies and delivers to FieldReveal, a strengthened and unified management team that is highly focused on the ever-evolving needs of ag retail companies across the country.
As of April 15, 2022, Greg Duhachek will begin serving as co-CEO of FieldReveal and AgWorks, Nick Waite will serve as COO of FieldReveal, Zach Locy will serve as VP, Product Development of FieldReveal, and Matt Hull will serve as co-VP, Sales of FieldReveal and AgWorks. All other employees of both companies will remain unchanged and customers of either company can continue to count on an unwavering commitment to outstanding customer service from both companies.
Together, AgWorks and FieldReveal are THE ‘trusted partner’ in the ag tech space for ag retail. In this exceptional time where ag tech firms are routinely being swallowed up by outside investors, FieldReveal and AgWorks stand nearly alone with ownership by fellow ag retailers — The McGregor Company, Agtegra, Central Valley Ag, and Winfield United. Where other ag software providers struggle to show staying power, this distinctive group of ag retailers remain committed to providing the best agronomy and analytics software tools available in the market to fellow retailers for many years to come.
FieldReveal and AgWorks jointly deliver zone-based variable rate and decision support software to retailers throughout North America.
FieldReveal, LLC is a cloud-based precision software package for ag retail. This precision system helps agronomists work more closely with their growers to manage field data more efficiently and provide variable rate fertility prescriptions as well as multi-hybrid and/or variable rate seed prescriptions. FieldReveal’s turn-key solution allows agronomists to manage fields using multiple data sets; including a simple composite soil test, standardized grids, a hybridized grid/zone approach, and use of the Patented MZB Zone Management System. FieldReveal’s Patented MZB Zone Management System was created over 20 years ago using multiple layers of information which includes Electric Conductivity, RTK Elevation, and a yield potential layer from satellite imagery or yield data. Understanding how these layers work together has allowed FieldReveal to deliver the accuracy of nutrient availability equivalent to a 1.33-acre grid, but at a much more cost-effective return for the grower. Placing crop inputs where the grower sees a greater ROI has always been the core of FieldReveal.
In 2017, the FieldReveal joint venture was formed between Agtegra Cooperative, Central Valley Ag, Landus Cooperative, and Winfield United to better serve its member owners (growers) which starts each growing season with accurate fertility and seed placement plans. FieldReveal currently has retail customers throughout North America.
AgWorks, LLC has been building ag retail software tools nearly 30 years and is a wholly owned subsidiary of The McGregor Company. AgWorks currently has retail customers throughout North America and has been focused on building tools that are the “core” of a retailer’s day to day operations.
AgWorks has invested decades developing a decision support system that creates real value for both the grower and retailer through their award-winning HighQ product. This product has been utilized on over 5 million acres and is a key tool in helping retailers realize the value of their data, and assist growers in making more profitable decisions. The HighQ DSS (Decision Support System) provides the grower with a tool to analyze numerous decisions they made during the growing season and how these variables affect profit per acre. It also provides a powerful community-based benchmarking tool for a grower to anonymously compare their operation to similar operations in their area.
Both AgWorks and FieldReveal are firmly committed to developing software solutions for retailers and growers that lead the way toward an information-based future. Both businesses are invested in technology and retail for the long haul. They feel it’s important that retailers and growers have a choice with their software tools, have control of their data, and how these tools are used to add value to the unique offering of each retailer.
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