Digitally Connecting Ag Retailers and Growers To Help Improve Profitability
Ag Retail throughout the USA is facing a variety of challenges in 2021: from decreasing product margins to increasing digitization of farming operations and digital disruptors entering the landscape; it’s not easy to maintain those personal relationships with grower clients. If COVID-19 has shown us one positive trend however, it’s that we now know that growers and other stakeholders in the ag vertical look positively upon having digital interactions and communications with their business partners, opening new opportunities for Ag Retailers to strengthen relationships through ways of digital collaboration.
Zach Sheely, President North America for Agworld, says that the interest by Ag Retailers to fortify their grower-client relationships through digital means is a trend that he has witnessed for a number of years already.
“Not only does the traditional Ag Retail channel need to defend their position against digital disruptors and ever-eroding margins, but growers increasingly demand a more digitized service from their local provider; preferring the best of both worlds through local service and support delivered with the best digital tools and knowledge available globally.”
Most Ag Retailers have long voiced a desire to implement digital tools within their organization in order to achieve better results and prepare their team for future challenges, but it’s in more recent years that their thinking has become predominantly centred on their grower-clients when selecting digital tools for their business. It’s because of this trend that the Agworld Ag Data Ecosystem, the first and only digital solution available that services growers, agronomists and ag retailers together, has seen such rapid growth in North America in recent years.
“Another factor that Ag Retailers tell me helps them make the decision to implement Agworld, is that a medium-sized Ag Retailer that adopts Agworld will realize more than $268,000 of savings in the first year alone through improving input requirement estimates, increasing equipment utilization rates, and decreasing the number of data entry errors.”, Mr. Sheely says.
It is the collaborative aspect of Agworld however, that sets the Ecosystem apart from the competition according to Mr. Sheely: “No other system in the North American marketplace offers growers and their advisors a seamless digital way to work together and achieve better results for everyone involved. It’s all about the speed at which growers are enabled to make the most profitable decisions, and Agworld is simply unbeaten by any other provider out there.”
“By streamlining the workflow with Agworld throughout the ag vertical, from Ag Retailer to agronomist, to grower, applicator and custom harvester, and enabling them all to work on the same set of standardized data, the opportunities to create savings and improve financial performance are endless. Every business partner of a farming business needs to add value to this farming business, and Agworld is what empowers Ag Retailers to take the next step in this process and set themselves apart from their competition.”
To find out more about Agworld and how it can help you within your organization, visit the Agworld website.