The fourth Tech Hub LIVE was held in Des Moines, IA, July 29-31. The event offered something for everyone, including enlightening keynote and general session panels, a variety of educational sessions (with CEU credits), roundtable discussions, Tech Talks, Fireside Chats hosted by CropLife editors, fun networking events, and an engaging exhibit hall.
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It was a busy first day of the fourth Tech Hub LIVE in Des Moines. Something was literally happening every minute.
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The day started early with breakfast in the common area and the opening of the trade show at 7:30 a.m.
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Also first thing in the morning were Roundtable Discussions on a wide variety of tech topics.
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The exhibit hall was the place to be with Tech Talks happening every 15 minutes.
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Fireside Chats right outside the exhibit hall room featured interviews with show sponsors and speakers.
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Fireside Chats right outside the exhibit hall room featured interviews with show sponsors and speakers.
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Exhibitors welcomed a good steady flow of people wanting to know more about what they do.
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Exhibitors welcomed a good steady flow of people wanting to know more about what they do.
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Exhibitors welcomed a good steady flow of people wanting to know more about what they do.
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Exhibitors welcomed a good steady flow of people wanting to know more about what they do.
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Exhibitors welcomed a good steady flow of people wanting to know more about what they do.
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Exhibitors welcomed a good steady flow of people wanting to know more about what they do.
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The first general session featured the CropLife Ag Tech Awards of Excellence presentations.
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The keynote speaker was National Association of Conservation Districts CEO Ted McKinney, who gave a inspiring talk on the importance of using new technology and climate smart agriculture to increase production.
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Breakout sessions on Tuesday covered topics such as Data Empowerment and Autonomous Operations.
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The second general session focused on the results of the latest Retail Precision Ag Adoption Survey presented by Bruce Erikson, Purdue University.
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A follow-up panel featured an executive retail think thank to discuss identifying opportunities and delivering value.
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A follow-up panel featured an executive retail think thank to discuss identifying opportunities and delivering value.
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The long day wrapped up with fellowship and food in the exhibit hall – featuring such culinary delicacies as chicken and waffles, a mashed potato bar, and buffalo cauliflower.
This event was possible because of our loyal audience, our dedicated advisory board and partnering organizations, and our sponsors and exhibitors. This year, over 70 companies participated in the Tech Hub LIVE exhibit hall and meeting rooms, showcasing their latest technology products and data solutions. These companies were able meet and interact with attendees to discuss how their offerings can provide retailers with better value and more personalized ways to help farmers increase their profitability and output.
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View some photos from the first day of Tech Hub LIVE in the slideshow above.
In today’s complex and fast-paced crop production sector, the team at CROPLIFE keeps 21,000 agricultural retailers, distributors and their suppliers up to date on such decidedly 21st century issues as seed technology, biotechnology, precision agriculture, customer service and retention, and business management. See all author stories here.
August 1, 2024 
