Why Ag Industry Groups Support Tech Hub LIVE

ARA CEO Daren Coppock (L) joins Eric Sfiligoj for a Fireside Chat at Tech Hub LIVE

Agricultural Retailers Association CEO Daren Coppock (left) joins CropLife Editor Eric Sfiligoj for a Fireside Chat at the 2024 Tech Hub LIVE.

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Supporting organizations are an important part of the success Tech Hub LIVE has become in just a few short years. This year’s supporters included the Agribusiness Association of Iowa, AgGateway, Agricultural Retailers Association, FIRA 2024, and Iowa Ag Expo 2025.

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“This meeting is the single best place I go to learn about what’s new in the industry,” said Daren Coppock, Agricultural Retailers Association President and CEO. “The location here in Des Moines is ideal and it continues to grow and get more momentum.”

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Ag retailers make up a large portion of THL attendees, so it’s a great place for Coppock to meet up with his members and hear about their concerns, which includes everything from lack of a new farm bill, to labor and financial issues, to regulatory uncertainties.

The data standardization panel included (from left) Ann Vande Lune, Bryce Hemm, Jennifer Clarke, and Ben Craker.

AgGateway also reaches a lot of its membership by supporting THL because so much of ag technology is based around data and that is what AgGateway is all about, according to Executive VP & COO Jeremy Wilson. “AgGateway is working really hard to streamline this whole data process and bring data interoperability to the entire industry,” says Wilson. “It’s fun being here with a bunch of like-minded folks.”

AgGateway Portfolio Manager Ben Craker joined a panel at THL to discuss the ADAPT Standard 1.0 which was just released in June. Also on the panel with him was Ann Vande Lune with Key Cooperative in Central Iowa ,who has been actively involved in the development of that standard.

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